S & L Enterprises

Publishers are willing to publicize nonfiction books when they are released, but they seldom do much after the launch to keep books in the news, although most deserve ongoing media exposure. Here are some simple things you can do to generate continuing publicity for your title. Use a combination of these ideas to create a 12-month publicity plan that will provide the support your book needs. Turn the advice in your chapters in to a series of every month tip sheets. A tip sheet is a press release that offers tips or advice in a bulleted or numbered format. Start your tip sheet with an introductory paragraph that explains why the tips you are offering are important, list your bulleted advice, and then tie it all together at the finish with a concluding paragraph. Send it to appropriate media outlets; the distribution list will be contingent on your topic.

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